About White Haathi

Who's White Haathi?

At White Haathi, we believe that jewellery is not just an accessory but an expression of your unique personality. Our collection is designed to help you define yourself, to be a part of your journey, and to celebrate every milestone along the way.
We love what we do and love having you along for the ride with all of us. Because it’s not just jewellery, it’s a way of life.

Our Mission

Our Mission

To create quality jewellery to be worn every day.

Our mission is to provide high-quality, unique, and affordable jewellery that captures your individuality. Every piece of our jewellery is thoughtfully crafted with love and care to help you tell your story.

Every piece of jewellery has been designed by us, in India. We only work with 100% recycled sterling silver, nothing less, so you can feel confident that you’re wearing a piece to treasure for years to come.

To Create Jewellery That Tells Your Story

We want to invite you into our world and come along for the ride in yours. Jewellery is our armour, it’s our life tapestry, our narrative. Whether instilled by us or created by you, every single piece has meaning.

To Provide Affordable Luxury

With a female-led team, we’re passionate about empowering and celebrating women in all their forms. We make jewellery for you, that will look great on him too.

To Give Back

We are passionate about giving back to our community. We believe that small actions can make a big difference, and that's why we donate a portion of our profits to support local charities and initiatives that promote education and health.


White Haathi is more than just a jewellery brand – it's a passion project born out of a desire to support local artisans during a time of great need. When the COVID-19 pandemic hit India in early 2020, many artisans lost their jobs and struggled to make ends meet. As someone who had always been fascinated by the beauty and craftsmanship of Indian jewellery, our founder knew she had to do something to help.

With that in mind, we began reaching out to artisans across India, seeking to collaborate with them and showcase their incredible talent to the world. Despite the challenges of lockdown and social distancing, we worked tirelessly to create a collection of jewellery that reflected the unique cultural heritage and artistic vision of each artisan.

And so, White Haathi was born – a brand that combines the elegance of traditional Indian jewellery with a modern, contemporary flair. Our pieces are handcrafted with love and care, using only the finest materials and techniques. From delicate earrings to statement necklaces, each piece tells a story and celebrates the rich diversity of India's craft traditions.

We are proud to have been able to support local artisans during a time of great hardship, and we hope to continue doing so for many years to come. Thank you for joining us on this journey, and for helping to keep the magic of Indian jewellery alive.